How much does it cost to make a video?
Well, it doesn’t come down to how long the video is.
It’s not about minutes, frames, or fancy transitions — it’s about how much it takes to make people give a damn.
You can have a ten-second ad that costs more than a five-minute film. Why? Because what really drives the cost is how deep we go — how complex the story is, how many brains and hands we need on set, and how far we’re pushing the idea beyond the ordinary.
At CASE EAST, we’ve done videos that are scrappy and raw, and others that look like they belong in a cinema. Both can hit hard. What matters is clarity — what you’re trying to say, and how truthfully you want to say it.
So yeah, it’s not about length. It’s about the craft, the hours, the people, the sweat, and sometimes, the chaos it takes to make something that actually works.
How much does it cost?
As much as it takes to make it worth watching.